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When Qatar Airways dropped FC Barcelona they picked up three other teams for the price of one.
We began with A.S Roma, a team that is known for its die-hard supporters around the world who support A.S Roma as if lived in Rome. We celebrated each and every one of these supporters with a massive game of 'around the world' while showcasing the airline's latest destinations.
Quite the opposite from Roma fans, FC Bayern Munich fans want to get as close to the team as possible. This resulted in us creating a 'double exposure' effect showing how the support of each fan plays a role in the success of FC Bayern.
Joe Heston-Ellis
Creative/Copywriter
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