When Qatar 'won' the bid to host the 2022 FIFA World Cup they also became the official airline partner of the 2018 FIFA World Cup Russia.

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This would be the airline's biggest campaign to date, and so with the help of Black Pencil winning directors (Traktor) and a Pussycat Doll, we spent 5 days turning areas of Barcelona into different locations around the world. 

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Back at the agency, we created a print campaign that would be displayed on busses and billboards around the world. Coolest of all we got to design and paint a plane to promote our campaign - something I'm not sure I'll get to do again anytime soon. 

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The campaign was seen by a lot of people, somewhere between one and two billion.